FarmVille ice cream?! Zynga's virtual objects enter real-world 7-Eleven stores (pic)Zynga, the company behind FarmVille, is bringing its virtual world into your local real-world 7-Eleven. Buying a real object, like a FarmVille-branded Big Gulp, gets you a code that can be redeemed for an in-game object in Zynga's games. The promotion starts June 1st, but I spotted some FarmVille Vanilla ice cream at my neighborhood 7-11 last week.
As someone who avoids FarmVille at all costs, I was a little freaked out to see it leaking into the real world. It's a great marketing move for Zynga -- which is launching Web, TV and print ads to support the 7-Eleven partnership -- especially since they just signed a new five-year deal with Facebook.
Has FarmVille just jumped the shark, or do you think it's just getting started?
Subject: FarmVille ice cream?! Zynga's virtual objects enter real-world 7-Eleven stores (pic) 
Tue May 25, 2010 3:40 pm
